Celebrate the best British brands of 2024 list with a chance to win over £9,000 worth of luxury British products

From timeless leather loafers to the ultimate crisp white shirt...

It’s no secret that here at Gentleman’s Journal we’re big champions of homegrown talent. From rugged outerwear to elegant shirting; artisan-crafted leather goods to fine fragrances, British brands are responsible for producing some of the finest items on the planet. So to celebrate this fair nation’s masterful makers, we’ve put together a luxury bundle containing items from a selection of labels that feature in our 2024 edition of the 50 best British brands list.

Included in this carefully curated edit are a wax jacket from heritage outerwear specialists Barbour; a selection of scents from royalty-approved fragrance label Floris; handcrafted penny loafers courtesy of Crockett & Jones; and much more. The bundle is worth over £9,000, and we’re giving you the chance to win it all. Scroll on for a peek at the offerings…

Floris fragrances

Founded in 1730, Floris remains a stalwart of Jermyn Street to this day. Included in our British brands bundle are four Floris products: the citrus-forward Wilde Eau de Parfum; the subtly smoky No.007 Eau de Parfum (a nod to Mr. Bond, no less); the Perfumer’s Trilogy for Him and the Perfumer’s Trilogy for Her.

Emma Willis White Supraluxe Cotton Shirt

No self-respecting gentleman’s shirting contingent is complete without an Emma Willis staple. Hand-cut and finished using single needle stitching and Mother of Pearl buttons, this Supraluxe Swiss Cotton Shirt epitomises luxury. And to top it off, the prize will include a bespoke appointment with Emma Willis MBE herself, to be measured and to discuss style details such as cut, collar and cuffs, in order to create your perfect shirt.

Henry Poole Savile Row / GORE-TEX Travel Trench

Drawing inspiration from historic garments in its archives such as carriage and motor liveries, frock, morning and dress coats, Henry Poole created the Travel Trench: a modern take on classic outerwear. Just as many of these historic garments were built to keep out inclement weather, the Travel Trench utilises GORE-TEX technology to ensure water resistance and a high degree of breathability.

Bennett Winch The Backpack (Olive)

The ultimate commute companion takes its form in this sleek yet sturdy backpack from Bennett Winch. Don’t let its slimmed-down silhouette fool you: this bag is as capable as they come. Crafted from 24oz British-dyed and bonded waterproof cotton canvas with full-grain leather trim and handle, it’s made to stand the test of time.

A pair of Cheaney shoes or boots up to the value of £500

Cheaney has been handcrafting leather-lined, Goodyear-welted shoes from its Northamptonshire factory since 1886 and remains renowned for its commitment to craftsmanship. Choose any pair of Cheaney shoes up to the value of £500 – from the iconic Barnes Chelsea boots to the bestselling Hadley loafers.

Ettinger Capra Double Watch Roll

Founded in 1934, Royal Warrant holders Ettinger have built a reputation almost as strong as their leather goods. The brand’s Capra Double Watch Roll epitomises their elegant aesthetic and meticulous attention to detail. Crafted from goat leather and lined with soft suede, it will keep your precious timepieces safe and clean in style.

New & Lingwood Linen Dressing Gown

Here at Gentleman’s Journal, we take our downtime seriously. No threadbare T-shirts or baggy sweatpants for us, thank you very much. Instead, we’d rather sip our coffee and read the paper in style, in a garment such as this beautifully-cut Linen Dressing Gown from British heritage brand New & Lingwood. The prize also includes a free in-store customisation appointment for that extra level of personalisation.

Farlows Rudham Vest

Supplying the finest fishing tackle and shooting attire since 1840, iconic Pall Mall store Farlows is a go-to for trusty outerwear. The brand’s Rudham Vest, made in England from durable yet lightweight linen, is perfect for weekend escapes to the countryside but can also be styled with a shirt underneath for a day in the office.

Crockett & Jones Boston or Harvard Penny Loafers

Take your pick of handcrafted penny loafers from Crockett & Jones’ Boston collection or its unlined, summer-appropriate counterpart, Harvard. Conjuring images of ‘50s collegiate style and old-school Hollywood stars, the iconic penny loafer silhouette is at home with everything from washed jeans to pressed trousers.

Turnbull & Asser Chelsea Shirt and Silk Cravat

Turnbull & Asser are world-renowned for their impeccably-cut shirting, an example of which (the open-collar 100% cotton Chelsea shirt) is happily included in our British brands bundle, alongside a Gold Motif Silk Cravat that serves as the ultimate finishing touch to any dapper outfit.

Gieves & Hawkes £1,000 voucher

A stalwart of Savile Row whose influence on menswear over the past two centuries cannot be overstated, Gieves & Hawkes barely needs an introduction. The lucky prize winner will receive a £1,000 voucher to spend on Gieves & Hawkes’ upcoming spring/summer collection (to be redeemed in-store only).

Barbour Classic Beaufort Wax Jacket and Wax Holdall Bag

Quintessentially British, Barbour’s classic Beaufort Wax Jacket – with its hard-wearing Sylkoil outer, cotton lining and soft corduroy collar – is tough enough to brave the great outdoors yet just as suited to city wear. Equally as sturdy and stylish is the brand’s ultra-versatile Wax Holdall, perfect for overnight stays and destined to last a lifetime.


KEF is the best producer of loudspeakers in Britain — and beyond. Need proof? The brand’s LSX II LT wireless hi-fi speakers will enhance your appreciation of audio, thanks to their seamless combination of balanced sound, weighty bass and clarity of treble. Plus, the sleek minimalist design will complement any interior style. Take your pick from three colours.

Oliver Brown £500 voucher

Oliver Brown’s aesthetic may be firmly inspired by the traditional — but the brand isn’t afraid to put modern, confident twists on classics: think velvet blazers in rich jewel hues, luxurious merino knits in a range of cuts and quilted technical gilets that fuse functionality with elegance.

If you’d like to be in with a chance of winning this exclusive prize, simply fill out the form to enter now – best of luck!

For more of our favourite products, check out the GJ50 list of the best gear to buy now...

Become a Gentleman’s Journal Member?

Like the Gentleman’s Journal? Why not join the Clubhouse, a special kind of private club where members receive offers and experiences from hand-picked, premium brands. You will also receive invites to exclusive events, the quarterly print magazine delivered directly to your door and your own membership card.

Click here to find out more